Guts, Grit & Great Business®

Creating a Successful Personal Brand

Episode Summary

With Finka Jerkovic, an author, international speaker, workshop leader and coach. As President of FINKA Communications Inc., she consults with clients on personal branding, leadership, sales, client experience and employee engagement. She brings over two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact. Join us for this fun and enlightening conversation about creating a successful personal brand. You will hear Finka share her own story about making a leap (from corporate) to creating her own personal brand and what she learned in this process. Finka helps her clients identify and embrace their "dreams that feel too big", especially around making a difference or creating transformation for their clients. Finka shares on the importance of discovering "Your Brilliant Difference" - those few things that you are exceptional at or are uniquely qualified to do, because that becomes the gold in your business. Why do people choose you to work with? Because you are shining in "Your brilliant difference". We also discuss some of the lessons, including personal growth lessons, that experts, consultants and coaches have to learn when creating a successful personal brand, including dealing with fear, learning how to put proper supports (including legal supports) in place for their business, and handling procrastination and other issues (inner work) that can keep us stuck. Finka shares some strategies for dealing with the "inner punisher" that many of us have, how to cultivate curiosity instead, and how self-compassion and embracing "the middle way" is actually the key to moving forward successfully. We also discuss how Finka works with her clients in living into "the edge" of their comfort zone to help them bridge the gap between where they are and where they want to be. Be sure to check out Finka's book Sell From Love: Love Yourself, Love your Client, Love your Offer released November 2020. It hit Amazon’s #1 Best Seller List and was listed as a Hot New Release. Finka lives in Canada with her husband and daughter on their 85-acre nature oasis, where you'll find them living a farm-to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping. Be sure to visit to check out the shownotes including links to connect with Finka and learn more about her work with entrepreneurs.