Guts, Grit & Great Business®

Select Episode: Start a Rebellion with Your One of a Kind Message

Episode Summary

Select Series: In this special Select episode, we'll delve into "Start a Rebellion with Your One of a Kind Message" with Michelle Mazur. Originally aired as Episode 67 of Guts, Grit & Great Business® on June 1, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Michelle Mazur, CEO of Communication Rebel, Brand Message Coach, host of the Rebel Uprising Podcast, and author of "3-Word Rebellion: Create a One-of-a-Kind Message that Grows your Business into a Movement." Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Join us for this conversation where we talk about how MIchelle's interest and expertise around language and messaging developed, facing your fears, and what it really takes to reach "the pinnacle" in our work and develop mastery of a topic. Michelle also shares about how her work developed first as a side-hustle, how she told her boss she was quitting, and we dive into the topic of influence. Michelle is outspoken about "bro-marketing" and shares why certain strategies work, how not everyone recognizes the formulaic approaches often being pushed in the marketplace that rely on scarcity, authority, reciprocity, social proof, etc. and how to create conversations that make people think and give them agency to make decisions that are right for them. If you are looking to create more influence through your work, but do it in a way that aligns with your values and draws in the right clients, you don't want to miss this episode! Find out more at www.legalwebsitewarrior.com/podcast/michelle-mazur