Guts, Grit & Great Business®

The Heart Map - Talks that Inspire

Episode Summary

With Sarah Archer, a seasoned speaking and marketing coach, she combines her deep knowledge of HR, with more than 20 years of senior-level experience, and her expertise in strategic business storytelling to help organizations and individuals captivate audiences. She’s also an NLP practitioner, Prince 2 qualified, and a Fellow of the Chartered Institute of Personnel and Development (CIPD), bringing a rich blend of technical and creative skills to her clients.

Episode Notes

With Sarah Archer, a seasoned speaking and marketing coach, she combines her deep knowledge of HR, with more than 20 years of senior-level experience, and her expertise in strategic business storytelling to help organizations and individuals captivate audiences. She’s also an NLP practitioner, Prince 2 qualified, and a Fellow of the Chartered Institute of Personnel and Development (CIPD), bringing a rich blend of technical and creative skills to her clients.

Beyond her coaching work, Sarah is a natural storyteller herself. She has performed stand-up comedy for over 20 years and written, directed, and acted in plays that have been published and staged internationally. Her podcast, The Speaking Club, ranks among the top 1.5% of podcasts globally and reaches listeners in over 190 countries. Sarah’s unique background in performance, writing, and corporate leadership allows her to deliver presentations and workshops that engage, entertain, and inspire—helping audiences connect with their message on a deeper level.

Join our conversation with Sarah as she explains the power of authenticity in delivering impactful talks. She emphasizes the importance of a structured approach, using her "Heart Map" system, which includes key elements like a lightning bolt opening, a central big idea, a hero’s journey, dismantling objections, and teaching points that lead to a convincing close. Archer also highlights the value of audience intimacy and staying true to oneself to foster genuine connections. Tune in to learn how you can deliver presentations that engage, inspire, and convert.